Product
Market Validation
The process of testing whether a product idea has genuine demand in the target market before full development.
Why it matters
- Confirms people will pay for your solution before you build it
- Identifies the right target audience and messaging
- Reduces the risk of building something nobody wants
When to use
- Before committing significant resources to development
- When pivoting to a new market or customer segment
- When investor funding depends on proof of demand
Common mistakes
- Relying only on surveys without testing willingness to pay
- Validating with friends and family instead of real customers
- Confusing interest with actual purchase intent
Related terms
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