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    MVP

    A Minimum Viable Product is the simplest version of a product that can be released to validate core assumptions with real users.

    Why it matters

    • Reduces time and cost to market by focusing only on essential features
    • Provides real user feedback before investing in full development
    • Helps identify product-market fit early in the development cycle

    When to use

    • When launching a new product idea and need to test market demand
    • When budget or timeline constraints require prioritization
    • When you want to learn from users before building complex features

    Common mistakes

    • Including too many features, making it no longer minimal
    • Skipping user research and building based on assumptions alone
    • Releasing something so minimal it fails to demonstrate value

    Related terms

    Product DiscoveryMarket ValidationProduct-Market FitPrototype
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