Product
User Personas
Fictional representations of your ideal users based on research, used to guide product decisions and design.
Why it matters
- Keeps the team focused on real user needs, not assumptions
- Helps prioritize features that matter to target users
- Creates shared understanding across design, dev, and marketing
When to use
- During product discovery to define who you are building for
- When onboarding new team members to the project
- When making tradeoffs between competing feature requests
Common mistakes
- Creating personas without actual user research
- Making personas too generic to be actionable
- Never updating personas as you learn more
Related terms
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