Product
Product-Market Fit
The point where a product satisfies strong market demand, indicated by organic growth and high user retention.
Why it matters
- Signals that scaling efforts will be worthwhile
- Reduces customer acquisition costs through word of mouth
- Creates a foundation for sustainable business growth
When to use
- As a milestone to measure before scaling marketing spend
- When deciding whether to double down or pivot
- When evaluating startup investment opportunities
Common mistakes
- Declaring product-market fit based on vanity metrics
- Scaling before truly achieving fit
- Assuming fit in one segment means fit everywhere
Related terms
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