Product
Product Discovery
The process of understanding user needs, market opportunities, and technical feasibility before building a product.
Why it matters
- Prevents building features nobody wants or needs
- Aligns team around validated problems worth solving
- Reduces risk of costly pivots later in development
When to use
- At the start of any new product or major feature initiative
- When entering a new market or user segment
- When existing metrics show users are not engaging as expected
Common mistakes
- Rushing through discovery to start building sooner
- Only talking to users who already love your product
- Ignoring technical constraints during ideation
Related terms
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