Product
User Journey
A visual map of the steps a user takes to accomplish a goal with your product, including emotions and pain points.
Why it matters
- Reveals friction points that cause users to drop off
- Helps identify opportunities for improvement
- Aligns team on the actual user experience, not just features
When to use
- When designing a new feature or product flow
- When diagnosing why users are not converting or retaining
- When communicating user experience to stakeholders
Common mistakes
- Mapping only the happy path and ignoring edge cases
- Creating journeys without observing real user behavior
- Making the journey too detailed to be useful
Related terms
Need help implementing?
Ready to build with User Journey?
Let us help you implement this in your project.