Softment

Solutions

Real Estate Platforms

Real estate platform development for Australian teams with listing, lead, and agent workflows built for conversion.

Timeline6-10 weeks
Starting at$1.8k

Who It's For

Perfect for

Real estate startups launching listing platforms

Brokerages digitizing lead and pipeline workflows

Property management teams streamlining operations

Portals needing role-based agent/admin access

Teams improving lead-to-visit conversion

Use Cases

Built for these scenarios

Property listing and search platforms
Broker and agent lead management systems
Rental onboarding and tenant workflows
Buyer-seller inquiry and communication modules
Site visit scheduling and follow-up pipelines
Project launch and inventory availability dashboards
Real estate CRM and campaign tracking
Admin tools for listings and approvals

Deliverables

Everything you receive

Real estate platform architecture for listings and lead flow
Advanced property filters, maps, and discovery UX
Lead capture and assignment workflows
Agent/broker dashboard with pipeline visibility
Visit scheduling and status tracking modules
Admin panel for listing approvals and moderation
Analytics dashboards for conversion and performance
Integration hooks for CRM and marketing systems
Documentation and handoff for internal teams
Post-launch optimization recommendations

Timeline

Typical timeline

1
1-2 weeks

Discovery

Define listing model, lead lifecycle, and conversion-critical workflows.

2
6-10 weeks

Build

Implement listing, lead, scheduling, and admin operations modules.

3
1-2 weeks

Launch & Stabilize

Launch, monitor inquiry funnels, and optimize conversion bottlenecks.

Metrics

Success metrics

Improved lead capture to visit conversion

Faster response times for inquiries

Better listing quality and operational control

Higher agent productivity with workflow dashboards

Scalable platform for new geographies or projects

Considerations

Risks & assumptions

Listing data quality can impact discovery relevance

Complex role/territory logic may expand scope

External CRM integrations may add dependencies

High-volume media assets need optimized delivery strategy

FAQ

Frequently asked questions

Yes. We can build listing/search platforms with map views, lead capture, and inquiry workflows.

Yes. We build agent, broker, and admin workflows with permissioned access and reporting.

Yes. Visit scheduling and follow-up pipelines can be integrated into the platform.

Yes. We can integrate with CRM systems and marketing stacks via APIs/webhooks.

Yes. We can model separate or unified journeys for rental and sales scenarios.

Yes. We typically launch high-impact listing and lead modules first, then expand.

Regional

Delivery considerations for your region

Compliance & Data (AU)

For Australian teams, we keep privacy and data-handling explicit: access boundaries, safe logging, and clear retention policies.

We can support residency-sensitive designs (where feasible) and document data flows for stakeholder review.

  • Privacy Act-aware delivery posture (generic, no legal claims)
  • Documented data flows and access boundaries
  • Retention/deletion options where required
  • PII-safe logging and least-privilege defaults
  • NDA and DPA templates available on request

Timezone & Collaboration (APAC)

We support APAC collaboration with AEST/AEDT-friendly meeting windows and async progress updates.

We keep momentum with weekly milestones, crisp priorities, and predictable release planning.

  • APAC overlap with AEST/AEDT windows
  • Async-first updates and written decisions
  • Weekly milestone demos and scope control
  • Release planning with staged rollouts
  • Clear escalation path for blockers

Engagement & Procurement (AU)

We can structure engagements with clear scope, milestones, and invoicing that fits common procurement expectations.

If you need a lightweight vendor onboarding pack, we can provide delivery process notes and security posture summaries.

  • AUD-based engagements and invoicing options
  • Milestone-based billing for fixed-scope work
  • Time-and-materials for evolving scope
  • Procurement-friendly documentation on request
  • Optional paid discovery to de-risk delivery

Security & Quality (APAC)

With APAC teams, async clarity matters: written decisions, stable releases, and test coverage that prevents regressions.

We use performance budgets and release checklists so handoffs stay smooth across timezones.

  • CI-friendly testing: unit + integration + smoke tests
  • Performance budgets + bundle checks
  • Release checklist + rollback plan for production launches
  • Security checklist for auth and sensitive data flows
  • Observability hooks (logs + error tracking) ready for production
Ready to start?

Want to scope this properly?

Need a real estate platform roadmap? Share market and workflow details for a scoped delivery plan. AUD-based engagements.

Reply within 2 hours. No-pressure consultation.