Technology
Next.js
Ship fast, SEO-ready web apps with Next.js—server rendering, routing, and performance patterns that hold up as your product scales.
Best For
Ideal use cases
Applications requiring SEO optimization
Projects needing server-side rendering
Full-stack applications with API routes
Content-heavy websites with static generation
Applications prioritizing performance
What We Build
Projects we deliver
Marketing websites with blog integration
E-commerce platforms with product pages
SaaS applications with dashboard and billing
Documentation sites with search
Landing pages with A/B testing
Multi-tenant applications
Progressive web applications
API endpoints alongside frontend
Ecosystem
Compatible tools & integrations
Seamless Integrations
Works with your existing stack
Use Cases
Recommended use cases
Startup MVPs needing fast development and deployment
E-commerce platforms requiring SEO
SaaS platforms with marketing site and app
Content sites with dynamic routing
Applications needing both static and dynamic pages
Delivery
How we deliver
We use Next.js App Router for new projects, Pages Router for migrations
Optimize images with next/image and implement ISR for dynamic content
Set up API routes for server-side logic and database queries
Implement proper metadata for SEO
Use middleware for authentication and routing logic
FAQ
Frequently asked questions
Use Next.js when you need server-side rendering, SEO optimization, API routes, or optimized performance out of the box. Plain React is better for SPAs that don't need SEO or when you prefer more control over the build setup.
For new projects, we use App Router as it's the recommended approach. For existing projects or migrations, we may use Pages Router based on requirements. App Router offers better performance and developer experience.
We deploy Next.js apps on Vercel for optimal performance and zero-configuration deployment. We can also deploy on AWS, Google Cloud, or self-hosted servers using Docker.
AI
Add AI on top of this stack
Two common AI services that pair well with this technology, plus a fixed-scope gig to start quickly.
Regional
Delivery considerations for your region
Compliance & Data (UK/EU)
For UK teams, we default to GDPR-first thinking: data minimisation, purpose-limited storage, and clear access boundaries.
We can work under a DPA (template available on request) and implement practical retention/deletion flows when needed.
- GDPR-first patterns (minimise, restrict, document)
- DPA template available on request
- Retention/deletion and export flows where required
- Least-privilege access and secure session handling
- PII-safe logging + secure-by-default configuration
- NDA available for early-stage discussions
Timezone & Collaboration (UK/EU)
We align to UK time and EU overlap (GMT/BST with CET-friendly windows) for fast feedback cycles.
We keep the process lightweight: async updates, clear priorities, and written decisions to avoid ambiguity.
- UK/EU overlap with GMT/BST windows
- Async-first delivery with documented scope
- Weekly milestones and structured demos
- Clear escalation path for blockers
- Tight change control with clear sign-offs
Engagement & Procurement (UK)
We support typical UK procurement flows with clear scopes, change control, and invoice cadence.
If you prefer a discovery-first engagement, we can run a short paid discovery to lock requirements before build.
- GBP-based engagements and invoicing options
- Discovery-first option to reduce delivery risk
- Milestone-based billing when appropriate
- Transparent change control and sign-offs
- Vendor onboarding pack on request
Security & Quality (UK/EU)
We build for reliability and maintainability: clean PRs, tight review loops, and test coverage that matches risk.
Performance budgets and release checklists keep launches predictable—especially when multiple stakeholders review changes.
- CI-friendly testing: unit + integration + smoke tests
- Performance budgets + bundle checks (Core Web Vitals-minded)
- Structured release notes and rollback-safe deployments
- Security checklist for auth, roles, and data flows
- Observability hooks (logs + error tracking) ready for production
Want to scope this properly?
Planning a Next.js build? Share your requirements and we’ll map scope, architecture, and milestones. GBP-based engagements.
Reply within 2 hours. No-pressure consultation.