Softment

Solutions

Real Estate Platforms

Real estate platform development for UK teams with listing, lead, and agent workflows built for conversion.

Timeline6-10 weeks
Starting at$1.8k

Who It's For

Perfect for

Real estate startups launching listing platforms

Brokerages digitizing lead and pipeline workflows

Property management teams streamlining operations

Portals needing role-based agent/admin access

Teams improving lead-to-visit conversion

Use Cases

Built for these scenarios

Property listing and search platforms
Broker and agent lead management systems
Rental onboarding and tenant workflows
Buyer-seller inquiry and communication modules
Site visit scheduling and follow-up pipelines
Project launch and inventory availability dashboards
Real estate CRM and campaign tracking
Admin tools for listings and approvals

Deliverables

Everything you receive

Real estate platform architecture for listings and lead flow
Advanced property filters, maps, and discovery UX
Lead capture and assignment workflows
Agent/broker dashboard with pipeline visibility
Visit scheduling and status tracking modules
Admin panel for listing approvals and moderation
Analytics dashboards for conversion and performance
Integration hooks for CRM and marketing systems
Documentation and handoff for internal teams
Post-launch optimization recommendations

Timeline

Typical timeline

1
1-2 weeks

Discovery

Define listing model, lead lifecycle, and conversion-critical workflows.

2
6-10 weeks

Build

Implement listing, lead, scheduling, and admin operations modules.

3
1-2 weeks

Launch & Stabilize

Launch, monitor inquiry funnels, and optimize conversion bottlenecks.

Metrics

Success metrics

Improved lead capture to visit conversion

Faster response times for inquiries

Better listing quality and operational control

Higher agent productivity with workflow dashboards

Scalable platform for new geographies or projects

Considerations

Risks & assumptions

Listing data quality can impact discovery relevance

Complex role/territory logic may expand scope

External CRM integrations may add dependencies

High-volume media assets need optimized delivery strategy

FAQ

Frequently asked questions

Yes. We can build listing/search platforms with map views, lead capture, and inquiry workflows.

Yes. We build agent, broker, and admin workflows with permissioned access and reporting.

Yes. Visit scheduling and follow-up pipelines can be integrated into the platform.

Yes. We can integrate with CRM systems and marketing stacks via APIs/webhooks.

Yes. We can model separate or unified journeys for rental and sales scenarios.

Yes. We typically launch high-impact listing and lead modules first, then expand.

Regional

Delivery considerations for your region

Compliance & Data (UK/EU)

For UK teams, we default to GDPR-first thinking: data minimisation, purpose-limited storage, and clear access boundaries.

We can work under a DPA (template available on request) and implement practical retention/deletion flows when needed.

  • GDPR-first patterns (minimise, restrict, document)
  • DPA template available on request
  • Retention/deletion and export flows where required
  • Least-privilege access and secure session handling
  • PII-safe logging + secure-by-default configuration
  • NDA available for early-stage discussions

Timezone & Collaboration (UK/EU)

We align to UK time and EU overlap (GMT/BST with CET-friendly windows) for fast feedback cycles.

We keep the process lightweight: async updates, clear priorities, and written decisions to avoid ambiguity.

  • UK/EU overlap with GMT/BST windows
  • Async-first delivery with documented scope
  • Weekly milestones and structured demos
  • Clear escalation path for blockers
  • Tight change control with clear sign-offs

Engagement & Procurement (UK)

We support typical UK procurement flows with clear scopes, change control, and invoice cadence.

If you prefer a discovery-first engagement, we can run a short paid discovery to lock requirements before build.

  • GBP-based engagements and invoicing options
  • Discovery-first option to reduce delivery risk
  • Milestone-based billing when appropriate
  • Transparent change control and sign-offs
  • Vendor onboarding pack on request

Security & Quality (UK/EU)

We build for reliability and maintainability: clean PRs, tight review loops, and test coverage that matches risk.

Performance budgets and release checklists keep launches predictable—especially when multiple stakeholders review changes.

  • CI-friendly testing: unit + integration + smoke tests
  • Performance budgets + bundle checks (Core Web Vitals-minded)
  • Structured release notes and rollback-safe deployments
  • Security checklist for auth, roles, and data flows
  • Observability hooks (logs + error tracking) ready for production
Ready to start?

Want to scope this properly?

Need a real estate platform roadmap? Share market and workflow details for a scoped delivery plan. GBP-based engagements.

Reply within 2 hours. No-pressure consultation.