Mobile
Push Notifications
Messages sent from a server to a mobile app that appear even when the app is not active.
Why it matters
- Re-engages users and drives retention
- Delivers time-sensitive information instantly
- Enables real-time communication with users
When to use
- For time-sensitive alerts and updates
- To remind users of incomplete actions
- For personalized engagement campaigns
Common mistakes
- Sending too many notifications, causing uninstalls
- Sending generic, non-personalized messages
- Not respecting user notification preferences
Related terms
Need help implementing?
Ready to build with Push Notifications?
Let us help you implement this in your project.