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    Mobile

    Deep Linking

    URLs that open specific content or screens within a mobile app rather than just launching it.

    Why it matters

    • Improves user experience from external links
    • Enables effective marketing and sharing
    • Supports attribution and analytics

    When to use

    • When sharing content from your app
    • In marketing emails and notifications
    • For seamless web-to-app transitions

    Common mistakes

    • Not handling links when the app is not installed
    • Creating broken or outdated deep links
    • Not testing links across different scenarios

    Related terms

    RoutingNative iOSNative AndroidPush Notifications
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