Softment

Product Design

UX Research & User Testing

Stop guessing. We run structured interviews and usability tests, then translate the signal into a clear action plan. As a UX research consulting company, we deliver findings with evidence and prioritized recommendations.

Timeline1-2 weeks
Starting at$400

Benefits

What you get

User interviews + synthesis into themes and jobs-to-be-done

Remote usability testing on prototypes or live products

Work with a UX research consultant to plan tasks, scripts, and success criteria

Analytics + behavior review (funnels, drop-offs, replays) to validate patterns

Personas, segments, and journey maps when they clarify decisions

Prioritized recommendations with impact vs effort scoring

Features

What we deliver

User Interviews

Structured 1:1 interviews to uncover motivations, barriers, mental models, and language users actually use.

Usability Testing

Watch real users attempt key tasks. We identify breakdowns, confusion points, and moments that kill conversion.

Analytics & Behavior Review

We combine qualitative findings with funnels, drop-offs, heatmaps, and replay evidence to confirm patterns.

Journey Mapping

Map the end-to-end experience (discover → evaluate → onboard → retain) to spot friction and opportunities.

Persona + Segmentation

Clear personas (or segments) based on goals and behaviors—not just demographics—so teams design for reality.

Accessibility & UX Audit

Practical WCAG checks + usability heuristics to improve inclusivity, clarity, and task success rate.

Process

How we work

1
1-2 weeks

Discovery

Requirements gathering and planning

2
2-3 weeks

Design

UI/UX design and prototyping

3
6-12 weeks

Development

Iterative sprints with demos

4
1-2 weeks

Launch

Deployment and support

Tech Stack

Technologies we use

Core

UserTestingMazeHotjarMixpanel

Tools

Google AnalyticsFigmaMiroDovetail

Services

NotionZoom

Use Cases

Who this is for

Startup Validation

Validate your MVP direction, define the must-have flows, and avoid building features nobody needs.

Conversion & UX Improvement

Fix drop-offs in onboarding, checkout, pricing, or forms with evidence-backed UX changes.

Enterprise UX Audit

Audit complex products for usability, accessibility, and clarity—then deliver a prioritized fix plan.

Pre-Redesign Research

Research first so your redesign solves real problems (and doesn’t break what already works).

FAQ

Frequently asked questions

For qualitative usability tests, 5–8 users usually uncover the majority of critical issues. For surveys or statistically meaningful comparisons, we typically aim for 30+ participants (often more depending on the segment).

Interviews help you understand goals, motivations, and context. Usability testing shows where the UI fails in real tasks. We often use both for the clearest direction.

Yes. We can recruit from your user base, your target audience, or research platforms—and we screen participants so feedback matches your ICP.

A clean deliverable pack: key findings, evidence (quotes/clips), usability issues, prioritized recommendations, and a clear next-step plan your designers/devs can implement.

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Regional

Delivery considerations for your region

Compliance & Data (EU)

For Germany/EU delivery, we keep GDPR-first patterns: data minimisation, purpose-limited storage, and explicit access boundaries.

We can work under a DPA (template available on request) and implement pragmatic retention/deletion flows when needed.

  • GDPR-first architecture patterns (generic, no legal claims)
  • DPA template available on request
  • Retention/deletion and export flows where required
  • Least-privilege access and safe logging defaults
  • Documented data flows and access boundaries

Timezone & Collaboration (EU)

We align to EU working hours with CET-friendly collaboration windows and async progress updates.

We keep delivery predictable: weekly milestones, documented decisions, and clear scope control.

  • EU overlap with CET-friendly windows
  • Async-first delivery with written decisions
  • Weekly milestone demos and progress checkpoints
  • Clear change control to avoid surprises
  • Escalation path for blockers and risks

Engagement & Procurement (EU)

We support procurement-friendly engagements with clear scopes, milestone plans, and documentation that stakeholders can review.

For EU teams, we can structure invoices and milestones for EUR-based engagements where appropriate.

  • EUR-based engagements and invoicing options
  • Discovery-first option to reduce delivery risk
  • Milestone-based billing and scope sign-offs
  • Vendor onboarding documentation on request
  • Transparent change control and approvals

Security & Quality (EU)

We prioritise reliability: reviewable PRs, predictable releases, and tests that protect critical paths.

Performance budgets and clear release discipline keep the product stable as it grows.

  • CI-friendly testing: unit + integration + smoke tests
  • Performance budgets + bundle checks
  • Release checklist + rollback-safe deployments
  • Security checklist for auth and sensitive data flows
  • Observability hooks (logs + error tracking) ready for production
Ready to start?

Want help with UX research?

Need a usability testing agency to validate a flow before you build? Share your product and we’ll propose a study plan.

Reply within 2 hours. No-pressure consultation.