Product & UI/UX

Product Design & Strategy

Clarity → design → execution. We help teams turn ideas into usable, lovable products with research, crisp UI/UX, and a strategy that engineers can actually ship. Perfect for MVPs, redesigns, and growth experiments. Product work that turns requirements into execution-ready scope and UI specs (EU overlap (CET/CEST-friendly)).

Timeline1-2 weeks
Starting at$400

Benefits

What you get

User research & usability testing

Wireframes → clickable prototypes

UI design + design systems

Figma-to-code handoff that devs love

Roadmap + feature prioritization

MVP scope, milestones & estimates

Features

What we deliver

UI/UX Design

Clean, modern interfaces built for conversion, clarity, and accessibility—across web and mobile.

Product Strategy

Define the right MVP, prioritize features, and create a realistic roadmap aligned with business goals.

Prototyping

Clickable Figma prototypes to validate flows, pitch stakeholders, and reduce development rework.

Design Systems

Reusable components, tokens, and guidelines so your product stays consistent as the team scales.

Research & Validation

User interviews, usability tests, heatmaps, and feedback loops to prove what actually works.

Design-to-Code Delivery

Developer-ready specs, responsive rules, states, and components—so implementation stays pixel-perfect.

Process

How we work

1
1-2 weeks

Discovery

Requirements gathering and planning

2
2-3 weeks

Design

UI/UX design and prototyping

3
6-12 weeks

Development

Iterative sprints with demos

4
1-2 weeks

Launch

Deployment and support

Tech Stack

Technologies we use

Core

FigmaFramerMazeHotjar

Tools

Tailwind CSSRadix UIStorybookChromatic

Services

LinearNotion

Use Cases

Who this is for

New Product & MVP

Go from idea → validated prototype → build plan with clear scope, milestones, and dev-ready handoff.

Product Redesign

Upgrade UI/UX, simplify flows, improve accessibility, and modernize visuals without breaking your product.

Design System Build

Create a scalable design system (tokens + components) that speeds up delivery and reduces UI bugs.

Conversion Optimization

Improve onboarding, pricing pages, forms, and funnels using data + experiments that move metrics.

FAQ

Frequently asked questions

Both. We can deliver design-only (Figma + specs) or design + development using Next.js, Flutter, and modern component systems.

We map user journeys, identify the core value moment, then cut everything else. You get a prioritized backlog with milestones and time/cost estimates.

Yes. We can follow your brand guidelines or refine them into a usable design system with consistent typography, color tokens, and components.

We provide dev-ready specs: responsive rules, states, components, spacing tokens, and handoff notes—plus review builds for pixel-perfect QA.

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Regional

Delivery considerations for your region

Compliance & Data (EU)

For Germany/EU delivery, we keep GDPR-first patterns: data minimisation, purpose-limited storage, and explicit access boundaries.

We can work under a DPA (template available on request) and implement pragmatic retention/deletion flows when needed.

  • GDPR-first architecture patterns (generic, no legal claims)
  • DPA template available on request
  • Retention/deletion and export flows where required
  • Least-privilege access and safe logging defaults
  • Documented data flows and access boundaries

Timezone & Collaboration (EU)

We align to EU working hours with CET-friendly collaboration windows and async progress updates.

We keep delivery predictable: weekly milestones, documented decisions, and clear scope control.

  • EU overlap with CET-friendly windows
  • Async-first delivery with written decisions
  • Weekly milestone demos and progress checkpoints
  • Clear change control to avoid surprises
  • Escalation path for blockers and risks

Engagement & Procurement (EU)

We support procurement-friendly engagements with clear scopes, milestone plans, and documentation that stakeholders can review.

For EU teams, we can structure invoices and milestones for EUR-based engagements where appropriate.

  • EUR-based engagements and invoicing options
  • Discovery-first option to reduce delivery risk
  • Milestone-based billing and scope sign-offs
  • Vendor onboarding documentation on request
  • Transparent change control and approvals

Security & Quality (EU)

We prioritise reliability: reviewable PRs, predictable releases, and tests that protect critical paths.

Performance budgets and clear release discipline keep the product stable as it grows.

  • CI-friendly testing: unit + integration + smoke tests
  • Performance budgets + bundle checks
  • Release checklist + rollback-safe deployments
  • Security checklist for auth and sensitive data flows
  • Observability hooks (logs + error tracking) ready for production
Ready to start?

Want help with product design?

Book a service call with Germany timezone overlap (EU overlap (CET/CEST-friendly)). EUR-based engagements.

Reply within 2 hours. No-pressure consultation.

    Product Design & Strategy (DE) | Softment