Softment

Rescue & Scale

Web App Performance Optimization

We diagnose and fix performance problems in real-world web apps—slow LCP, heavy bundles, sluggish interactions, and data fetching bottlenecks that hurt conversion and SEO.

TimelineTypical: 1–3 weeks (scope-dependent)
Starting atA$900

Overview

What this service is

This is a hands-on performance service: we profile your app, identify bottlenecks, and implement changes that improve perceived and measured speed.

Work typically includes bundle reduction, rendering fixes, image and font strategy, caching improvements, and removal of unnecessary client-side work.

You get a clear report of what changed and why, plus guardrails to help prevent performance regressions after deployment.

Benefits

What you get

Improved Core Web Vitals

Measurable LCP/INP improvements that support SEO and conversion.

Faster time-to-interactive

Reduce long main-thread tasks and heavy hydration work on first load.

Lower bounce rates on mobile

Performance work focused on real devices and typical network conditions.

Lean bundles and fewer regressions

Code splitting and dependency trimming so the app stays fast as features grow.

Better caching and data strategy

Smarter fetching and caching patterns that reduce repeated network work.

Actionable documentation

A fix log and recommendations your team can apply to future work.

Features

What we deliver

Performance audit + profiling

Lighthouse/WebPageTest profiling, bundle analysis, and bottleneck identification across key routes.

Bundle and dependency reduction

Remove bloat, split heavy code, and reduce third-party impact for quicker loads.

Rendering and hydration fixes

Reduce unnecessary client components and re-renders that cause jank and slow interactions.

Image, font, and asset strategy

Optimise images, fonts, and caching headers for faster rendering and less layout shift.

Caching and data fetching improvements

Tune API calls and caching behaviour to reduce repeated network work and improve responsiveness.

Regression guardrails

Monitoring hooks and practical guidelines to keep performance improvements from slipping back.

Process

How we work

1
2–4 days

Audit

We profile key routes, collect bottlenecks, and agree on a prioritised fix list.

2
1–2 days

Plan

We map quick wins vs deeper refactors and align on what moves metrics fastest.

3
3–10 days

Implement

We apply performance improvements in batches with before/after measurements and PR notes.

4
2–4 days

Verify

We re-test metrics and validate user journeys on real devices and typical networks.

5
1 day

Handoff

You get a fix report and guardrails so future changes keep performance in check.

Tech Stack

Technologies we use

Core

LighthouseWebPageTestNext.js / React profilingBundle analyzer

Tools

CDN cachingImage optimisationServer rendering strategiesSentry performance (optional)

Services

Caching headersPerformance budgets

Use Cases

Who this is for

Marketing site feels slow on mobile

Improve LCP and reduce JS work so paid traffic doesn’t bounce before seeing value.

Dashboard interactions are sluggish

Fix expensive renders and data patterns that make tables and filters feel heavy.

Bundle size exploded over time

Trim dependencies, split code, and reduce third-party load to regain speed.

Core Web Vitals dipped after a redesign

Identify what changed and implement targeted fixes without reverting UX improvements.

Next.js upgrade or routing migration

Tune performance during App Router migration or framework upgrades to avoid production regressions.

FAQ

Frequently asked questions

Scores vary by environment and page complexity, but we focus on measurable improvements and user-impacting metrics like LCP/INP with clear before/after evidence.

Yes. Asset strategy is often one of the biggest wins, especially for LCP and layout stability.

Yes. We tune client/server boundaries, caching, and rendering strategy in ways that fit modern Next.js patterns.

Yes. We audit and replace or delay non-critical scripts while keeping analytics and business tracking intact.

Yes. You get a summary of changes, the rationale, and recommendations for preventing regressions.

Regional

Delivery considerations for your region

Compliance & Data (AU)

For Australian teams, we keep privacy and data-handling explicit: access boundaries, safe logging, and clear retention policies.

We can support residency-sensitive designs (where feasible) and document data flows for stakeholder review.

  • Privacy Act-aware delivery posture (generic, no legal claims)
  • Documented data flows and access boundaries
  • Retention/deletion options where required
  • PII-safe logging and least-privilege defaults
  • NDA and DPA templates available on request

Timezone & Collaboration (APAC)

We support APAC collaboration with AEST/AEDT-friendly meeting windows and async progress updates.

We keep momentum with weekly milestones, crisp priorities, and predictable release planning.

  • APAC overlap with AEST/AEDT windows
  • Async-first updates and written decisions
  • Weekly milestone demos and scope control
  • Release planning with staged rollouts
  • Clear escalation path for blockers

Engagement & Procurement (AU)

We can structure engagements with clear scope, milestones, and invoicing that fits common procurement expectations.

If you need a lightweight vendor onboarding pack, we can provide delivery process notes and security posture summaries.

  • AUD-based engagements and invoicing options
  • Milestone-based billing for fixed-scope work
  • Time-and-materials for evolving scope
  • Procurement-friendly documentation on request
  • Optional paid discovery to de-risk delivery

Security & Quality (APAC)

With APAC teams, async clarity matters: written decisions, stable releases, and test coverage that prevents regressions.

We use performance budgets and release checklists so handoffs stay smooth across timezones.

  • CI-friendly testing: unit + integration + smoke tests
  • Performance budgets + bundle checks
  • Release checklist + rollback plan for production launches
  • Security checklist for auth and sensitive data flows
  • Observability hooks (logs + error tracking) ready for production
Ready to start?

Want faster pages and better Core Web Vitals?

Send a few slow URLs and your stack. We’ll audit, prioritise fixes, and implement the highest-impact improvements first.

Audit notes + fix report included.