Softment

Product Design

UX Research & User Testing

Stop guessing. We run structured interviews and usability tests, then translate the signal into a clear action plan. As a UX research consulting company, we deliver findings with evidence and prioritized recommendations.

Timeline1-2 weeks
Starting at$400

Benefits

What you get

User interviews + synthesis into themes and jobs-to-be-done

Remote usability testing on prototypes or live products

Work with a UX research consultant to plan tasks, scripts, and success criteria

Analytics + behavior review (funnels, drop-offs, replays) to validate patterns

Personas, segments, and journey maps when they clarify decisions

Prioritized recommendations with impact vs effort scoring

Features

What we deliver

User Interviews

Structured 1:1 interviews to uncover motivations, barriers, mental models, and language users actually use.

Usability Testing

Watch real users attempt key tasks. We identify breakdowns, confusion points, and moments that kill conversion.

Analytics & Behavior Review

We combine qualitative findings with funnels, drop-offs, heatmaps, and replay evidence to confirm patterns.

Journey Mapping

Map the end-to-end experience (discover → evaluate → onboard → retain) to spot friction and opportunities.

Persona + Segmentation

Clear personas (or segments) based on goals and behaviors—not just demographics—so teams design for reality.

Accessibility & UX Audit

Practical WCAG checks + usability heuristics to improve inclusivity, clarity, and task success rate.

Process

How we work

1
1-2 weeks

Discovery

Requirements gathering and planning

2
2-3 weeks

Design

UI/UX design and prototyping

3
6-12 weeks

Development

Iterative sprints with demos

4
1-2 weeks

Launch

Deployment and support

Tech Stack

Technologies we use

Core

UserTestingMazeHotjarMixpanel

Tools

Google AnalyticsFigmaMiroDovetail

Services

NotionZoom

Use Cases

Who this is for

Startup Validation

Validate your MVP direction, define the must-have flows, and avoid building features nobody needs.

Conversion & UX Improvement

Fix drop-offs in onboarding, checkout, pricing, or forms with evidence-backed UX changes.

Enterprise UX Audit

Audit complex products for usability, accessibility, and clarity—then deliver a prioritized fix plan.

Pre-Redesign Research

Research first so your redesign solves real problems (and doesn’t break what already works).

FAQ

Frequently asked questions

For qualitative usability tests, 5–8 users usually uncover the majority of critical issues. For surveys or statistically meaningful comparisons, we typically aim for 30+ participants (often more depending on the segment).

Interviews help you understand goals, motivations, and context. Usability testing shows where the UI fails in real tasks. We often use both for the clearest direction.

Yes. We can recruit from your user base, your target audience, or research platforms—and we screen participants so feedback matches your ICP.

A clean deliverable pack: key findings, evidence (quotes/clips), usability issues, prioritized recommendations, and a clear next-step plan your designers/devs can implement.

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Regional

Delivery considerations for your region

Compliance & Data (AU)

For Australian teams, we keep privacy and data-handling explicit: access boundaries, safe logging, and clear retention policies.

We can support residency-sensitive designs (where feasible) and document data flows for stakeholder review.

  • Privacy Act-aware delivery posture (generic, no legal claims)
  • Documented data flows and access boundaries
  • Retention/deletion options where required
  • PII-safe logging and least-privilege defaults
  • NDA and DPA templates available on request

Timezone & Collaboration (APAC)

We support APAC collaboration with AEST/AEDT-friendly meeting windows and async progress updates.

We keep momentum with weekly milestones, crisp priorities, and predictable release planning.

  • APAC overlap with AEST/AEDT windows
  • Async-first updates and written decisions
  • Weekly milestone demos and scope control
  • Release planning with staged rollouts
  • Clear escalation path for blockers

Engagement & Procurement (AU)

We can structure engagements with clear scope, milestones, and invoicing that fits common procurement expectations.

If you need a lightweight vendor onboarding pack, we can provide delivery process notes and security posture summaries.

  • AUD-based engagements and invoicing options
  • Milestone-based billing for fixed-scope work
  • Time-and-materials for evolving scope
  • Procurement-friendly documentation on request
  • Optional paid discovery to de-risk delivery

Security & Quality (APAC)

With APAC teams, async clarity matters: written decisions, stable releases, and test coverage that prevents regressions.

We use performance budgets and release checklists so handoffs stay smooth across timezones.

  • CI-friendly testing: unit + integration + smoke tests
  • Performance budgets + bundle checks
  • Release checklist + rollback plan for production launches
  • Security checklist for auth and sensitive data flows
  • Observability hooks (logs + error tracking) ready for production
Ready to start?

Want help with UX research?

Need a usability testing agency to validate a flow before you build? Share your product and we’ll propose a study plan.

Reply within 2 hours. No-pressure consultation.