Product & UI/UX

Product Design & Strategy

Clarity → design → execution. We help teams turn ideas into usable, lovable products with research, crisp UI/UX, and a strategy that engineers can actually ship. Perfect for MVPs, redesigns, and growth experiments. Discovery + UI polish focused on velocity and engineering alignment (APAC overlap (AEST/AEDT-friendly)).

Timeline1-2 weeks
Starting at$400

Benefits

What you get

User research & usability testing

Wireframes → clickable prototypes

UI design + design systems

Figma-to-code handoff that devs love

Roadmap + feature prioritization

MVP scope, milestones & estimates

Features

What we deliver

UI/UX Design

Clean, modern interfaces built for conversion, clarity, and accessibility—across web and mobile.

Product Strategy

Define the right MVP, prioritize features, and create a realistic roadmap aligned with business goals.

Prototyping

Clickable Figma prototypes to validate flows, pitch stakeholders, and reduce development rework.

Design Systems

Reusable components, tokens, and guidelines so your product stays consistent as the team scales.

Research & Validation

User interviews, usability tests, heatmaps, and feedback loops to prove what actually works.

Design-to-Code Delivery

Developer-ready specs, responsive rules, states, and components—so implementation stays pixel-perfect.

Process

How we work

1
1-2 weeks

Discovery

Requirements gathering and planning

2
2-3 weeks

Design

UI/UX design and prototyping

3
6-12 weeks

Development

Iterative sprints with demos

4
1-2 weeks

Launch

Deployment and support

Tech Stack

Technologies we use

Core

FigmaFramerMazeHotjar

Tools

Tailwind CSSRadix UIStorybookChromatic

Services

LinearNotion

Use Cases

Who this is for

New Product & MVP

Go from idea → validated prototype → build plan with clear scope, milestones, and dev-ready handoff.

Product Redesign

Upgrade UI/UX, simplify flows, improve accessibility, and modernize visuals without breaking your product.

Design System Build

Create a scalable design system (tokens + components) that speeds up delivery and reduces UI bugs.

Conversion Optimization

Improve onboarding, pricing pages, forms, and funnels using data + experiments that move metrics.

FAQ

Frequently asked questions

Both. We can deliver design-only (Figma + specs) or design + development using Next.js, Flutter, and modern component systems.

We map user journeys, identify the core value moment, then cut everything else. You get a prioritized backlog with milestones and time/cost estimates.

Yes. We can follow your brand guidelines or refine them into a usable design system with consistent typography, color tokens, and components.

We provide dev-ready specs: responsive rules, states, components, spacing tokens, and handoff notes—plus review builds for pixel-perfect QA.

Related Services

You might also need

Regional

Delivery considerations for your region

Compliance & Data (AU)

For Australian teams, we keep privacy and data-handling explicit: access boundaries, safe logging, and clear retention policies.

We can support residency-sensitive designs (where feasible) and document data flows for stakeholder review.

  • Privacy Act-aware delivery posture (generic, no legal claims)
  • Documented data flows and access boundaries
  • Retention/deletion options where required
  • PII-safe logging and least-privilege defaults
  • NDA and DPA templates available on request

Timezone & Collaboration (APAC)

We support APAC collaboration with AEST/AEDT-friendly meeting windows and async progress updates.

We keep momentum with weekly milestones, crisp priorities, and predictable release planning.

  • APAC overlap with AEST/AEDT windows
  • Async-first updates and written decisions
  • Weekly milestone demos and scope control
  • Release planning with staged rollouts
  • Clear escalation path for blockers

Engagement & Procurement (AU)

We can structure engagements with clear scope, milestones, and invoicing that fits common procurement expectations.

If you need a lightweight vendor onboarding pack, we can provide delivery process notes and security posture summaries.

  • AUD-based engagements and invoicing options
  • Milestone-based billing for fixed-scope work
  • Time-and-materials for evolving scope
  • Procurement-friendly documentation on request
  • Optional paid discovery to de-risk delivery

Security & Quality (APAC)

With APAC teams, async clarity matters: written decisions, stable releases, and test coverage that prevents regressions.

We use performance budgets and release checklists so handoffs stay smooth across timezones.

  • CI-friendly testing: unit + integration + smoke tests
  • Performance budgets + bundle checks
  • Release checklist + rollback plan for production launches
  • Security checklist for auth and sensitive data flows
  • Observability hooks (logs + error tracking) ready for production
Ready to start?

Want help with product design?

Share your requirements for Australia delivery. AUD-based engagements.

Reply within 2 hours. No-pressure consultation.

    Product Design & Strategy (AU) | Softment