Softment

Product Design

UX Research & User Testing

Stop guessing. We run structured interviews and usability tests, then translate the signal into a clear action plan. As a UX research consulting company, we deliver findings with evidence and prioritized recommendations.

Timeline1-2 weeks
Starting at$400

Benefits

What you get

User interviews + synthesis into themes and jobs-to-be-done

Remote usability testing on prototypes or live products

Work with a UX research consultant to plan tasks, scripts, and success criteria

Analytics + behavior review (funnels, drop-offs, replays) to validate patterns

Personas, segments, and journey maps when they clarify decisions

Prioritized recommendations with impact vs effort scoring

Features

What we deliver

User Interviews

Structured 1:1 interviews to uncover motivations, barriers, mental models, and language users actually use.

Usability Testing

Watch real users attempt key tasks. We identify breakdowns, confusion points, and moments that kill conversion.

Analytics & Behavior Review

We combine qualitative findings with funnels, drop-offs, heatmaps, and replay evidence to confirm patterns.

Journey Mapping

Map the end-to-end experience (discover → evaluate → onboard → retain) to spot friction and opportunities.

Persona + Segmentation

Clear personas (or segments) based on goals and behaviors—not just demographics—so teams design for reality.

Accessibility & UX Audit

Practical WCAG checks + usability heuristics to improve inclusivity, clarity, and task success rate.

Process

How we work

1
1-2 weeks

Discovery

Requirements gathering and planning

2
2-3 weeks

Design

UI/UX design and prototyping

3
6-12 weeks

Development

Iterative sprints with demos

4
1-2 weeks

Launch

Deployment and support

Tech Stack

Technologies we use

Core

UserTestingMazeHotjarMixpanel

Tools

Google AnalyticsFigmaMiroDovetail

Services

NotionZoom

Use Cases

Who this is for

Startup Validation

Validate your MVP direction, define the must-have flows, and avoid building features nobody needs.

Conversion & UX Improvement

Fix drop-offs in onboarding, checkout, pricing, or forms with evidence-backed UX changes.

Enterprise UX Audit

Audit complex products for usability, accessibility, and clarity—then deliver a prioritized fix plan.

Pre-Redesign Research

Research first so your redesign solves real problems (and doesn’t break what already works).

FAQ

Frequently asked questions

For qualitative usability tests, 5–8 users usually uncover the majority of critical issues. For surveys or statistically meaningful comparisons, we typically aim for 30+ participants (often more depending on the segment).

Interviews help you understand goals, motivations, and context. Usability testing shows where the UI fails in real tasks. We often use both for the clearest direction.

Yes. We can recruit from your user base, your target audience, or research platforms—and we screen participants so feedback matches your ICP.

A clean deliverable pack: key findings, evidence (quotes/clips), usability issues, prioritized recommendations, and a clear next-step plan your designers/devs can implement.

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Regional

Delivery considerations for your region

Compliance & Data (UK/EU)

For UK teams, we default to GDPR-first thinking: data minimisation, purpose-limited storage, and clear access boundaries.

We can work under a DPA (template available on request) and implement practical retention/deletion flows when needed.

  • GDPR-first patterns (minimise, restrict, document)
  • DPA template available on request
  • Retention/deletion and export flows where required
  • Least-privilege access and secure session handling
  • PII-safe logging + secure-by-default configuration
  • NDA available for early-stage discussions

Timezone & Collaboration (UK/EU)

We align to UK time and EU overlap (GMT/BST with CET-friendly windows) for fast feedback cycles.

We keep the process lightweight: async updates, clear priorities, and written decisions to avoid ambiguity.

  • UK/EU overlap with GMT/BST windows
  • Async-first delivery with documented scope
  • Weekly milestones and structured demos
  • Clear escalation path for blockers
  • Tight change control with clear sign-offs

Engagement & Procurement (UK)

We support typical UK procurement flows with clear scopes, change control, and invoice cadence.

If you prefer a discovery-first engagement, we can run a short paid discovery to lock requirements before build.

  • GBP-based engagements and invoicing options
  • Discovery-first option to reduce delivery risk
  • Milestone-based billing when appropriate
  • Transparent change control and sign-offs
  • Vendor onboarding pack on request

Security & Quality (UK/EU)

We build for reliability and maintainability: clean PRs, tight review loops, and test coverage that matches risk.

Performance budgets and release checklists keep launches predictable—especially when multiple stakeholders review changes.

  • CI-friendly testing: unit + integration + smoke tests
  • Performance budgets + bundle checks (Core Web Vitals-minded)
  • Structured release notes and rollback-safe deployments
  • Security checklist for auth, roles, and data flows
  • Observability hooks (logs + error tracking) ready for production
Ready to start?

Want help with UX research?

Need a usability testing agency to validate a flow before you build? Share your product and we’ll propose a study plan.

Reply within 2 hours. No-pressure consultation.