Product & UI/UX

Product Design & Strategy

Clarity → design → execution. We help teams turn ideas into usable, lovable products with research, crisp UI/UX, and a strategy that engineers can actually ship. Perfect for MVPs, redesigns, and growth experiments. Discovery + UI polish focused on velocity and engineering alignment (UK/EU overlap (GMT/BST-friendly)).

Timeline1-2 weeks
Starting at$400

Benefits

What you get

User research & usability testing

Wireframes → clickable prototypes

UI design + design systems

Figma-to-code handoff that devs love

Roadmap + feature prioritization

MVP scope, milestones & estimates

Features

What we deliver

UI/UX Design

Clean, modern interfaces built for conversion, clarity, and accessibility—across web and mobile.

Product Strategy

Define the right MVP, prioritize features, and create a realistic roadmap aligned with business goals.

Prototyping

Clickable Figma prototypes to validate flows, pitch stakeholders, and reduce development rework.

Design Systems

Reusable components, tokens, and guidelines so your product stays consistent as the team scales.

Research & Validation

User interviews, usability tests, heatmaps, and feedback loops to prove what actually works.

Design-to-Code Delivery

Developer-ready specs, responsive rules, states, and components—so implementation stays pixel-perfect.

Process

How we work

1
1-2 weeks

Discovery

Requirements gathering and planning

2
2-3 weeks

Design

UI/UX design and prototyping

3
6-12 weeks

Development

Iterative sprints with demos

4
1-2 weeks

Launch

Deployment and support

Tech Stack

Technologies we use

Core

FigmaFramerMazeHotjar

Tools

Tailwind CSSRadix UIStorybookChromatic

Services

LinearNotion

Use Cases

Who this is for

New Product & MVP

Go from idea → validated prototype → build plan with clear scope, milestones, and dev-ready handoff.

Product Redesign

Upgrade UI/UX, simplify flows, improve accessibility, and modernize visuals without breaking your product.

Design System Build

Create a scalable design system (tokens + components) that speeds up delivery and reduces UI bugs.

Conversion Optimization

Improve onboarding, pricing pages, forms, and funnels using data + experiments that move metrics.

FAQ

Frequently asked questions

Both. We can deliver design-only (Figma + specs) or design + development using Next.js, Flutter, and modern component systems.

We map user journeys, identify the core value moment, then cut everything else. You get a prioritized backlog with milestones and time/cost estimates.

Yes. We can follow your brand guidelines or refine them into a usable design system with consistent typography, color tokens, and components.

We provide dev-ready specs: responsive rules, states, components, spacing tokens, and handoff notes—plus review builds for pixel-perfect QA.

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Regional

Delivery considerations for your region

Compliance & Data (UK/EU)

For UK teams, we default to GDPR-first thinking: data minimisation, purpose-limited storage, and clear access boundaries.

We can work under a DPA (template available on request) and implement practical retention/deletion flows when needed.

  • GDPR-first patterns (minimise, restrict, document)
  • DPA template available on request
  • Retention/deletion and export flows where required
  • Least-privilege access and secure session handling
  • PII-safe logging + secure-by-default configuration
  • NDA available for early-stage discussions

Timezone & Collaboration (UK/EU)

We align to UK time and EU overlap (GMT/BST with CET-friendly windows) for fast feedback cycles.

We keep the process lightweight: async updates, clear priorities, and written decisions to avoid ambiguity.

  • UK/EU overlap with GMT/BST windows
  • Async-first delivery with documented scope
  • Weekly milestones and structured demos
  • Clear escalation path for blockers
  • Tight change control with clear sign-offs

Engagement & Procurement (UK)

We support typical UK procurement flows with clear scopes, change control, and invoice cadence.

If you prefer a discovery-first engagement, we can run a short paid discovery to lock requirements before build.

  • GBP-based engagements and invoicing options
  • Discovery-first option to reduce delivery risk
  • Milestone-based billing when appropriate
  • Transparent change control and sign-offs
  • Vendor onboarding pack on request

Security & Quality (UK/EU)

We build for reliability and maintainability: clean PRs, tight review loops, and test coverage that matches risk.

Performance budgets and release checklists keep launches predictable—especially when multiple stakeholders review changes.

  • CI-friendly testing: unit + integration + smoke tests
  • Performance budgets + bundle checks (Core Web Vitals-minded)
  • Structured release notes and rollback-safe deployments
  • Security checklist for auth, roles, and data flows
  • Observability hooks (logs + error tracking) ready for production
Ready to start?

Want help with product design?

Get a clear plan for United Kingdom teams—scope, timeline, and next steps. GBP-based engagements.

Reply within 2 hours. No-pressure consultation.

    Product Design & Strategy (UK) | Softment