Softment

Solutions

Real Estate Platforms

Create property platforms with listings, lead workflows, and agent operations designed for conversion and scale.

Timeline6-10 weeks
Starting at$1.8k

Who It's For

Perfect for

Real estate startups launching listing platforms

Brokerages digitizing lead and pipeline workflows

Property management teams streamlining operations

Portals needing role-based agent/admin access

Teams improving lead-to-visit conversion

Use Cases

Built for these scenarios

Property listing and search platforms
Broker and agent lead management systems
Rental onboarding and tenant workflows
Buyer-seller inquiry and communication modules
Site visit scheduling and follow-up pipelines
Project launch and inventory availability dashboards
Real estate CRM and campaign tracking
Admin tools for listings and approvals

Deliverables

Everything you receive

Real estate platform architecture for listings and lead flow
Advanced property filters, maps, and discovery UX
Lead capture and assignment workflows
Agent/broker dashboard with pipeline visibility
Visit scheduling and status tracking modules
Admin panel for listing approvals and moderation
Analytics dashboards for conversion and performance
Integration hooks for CRM and marketing systems
Documentation and handoff for internal teams
Post-launch optimization recommendations

Timeline

Typical timeline

1
1-2 weeks

Discovery

Define listing model, lead lifecycle, and conversion-critical workflows.

2
6-10 weeks

Build

Implement listing, lead, scheduling, and admin operations modules.

3
1-2 weeks

Launch & Stabilize

Launch, monitor inquiry funnels, and optimize conversion bottlenecks.

Metrics

Success metrics

Improved lead capture to visit conversion

Faster response times for inquiries

Better listing quality and operational control

Higher agent productivity with workflow dashboards

Scalable platform for new geographies or projects

Considerations

Risks & assumptions

Listing data quality can impact discovery relevance

Complex role/territory logic may expand scope

External CRM integrations may add dependencies

High-volume media assets need optimized delivery strategy

FAQ

Frequently asked questions

Yes. We can build listing/search platforms with map views, lead capture, and inquiry workflows.

Yes. We build agent, broker, and admin workflows with permissioned access and reporting.

Yes. Visit scheduling and follow-up pipelines can be integrated into the platform.

Yes. We can integrate with CRM systems and marketing stacks via APIs/webhooks.

Yes. We can model separate or unified journeys for rental and sales scenarios.

Yes. We typically launch high-impact listing and lead modules first, then expand.

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