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    App Store Review

    The process by which Apple and Google evaluate mobile apps before allowing them in their stores.

    Why it matters

    • Determines whether your app can reach users
    • Ensures apps meet quality and safety standards
    • Can delay launches if guidelines are not followed

    When to use

    • Before every app submission or update
    • When planning release timelines
    • When adding new features that might trigger review

    Common mistakes

    • Not reading and following store guidelines
    • Submitting incomplete or buggy apps
    • Not allowing enough time for review in release plans

    Related terms

    Native iOSNative AndroidASO (App Store Optimization)In-App Purchases
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