Product Design
UX Research & User Testing
Stop guessing. We run structured interviews and usability tests, then translate the signal into a clear action plan. As a UX research consulting company, we deliver findings with evidence and prioritized recommendations.
Benefits
What you get
User interviews + synthesis into themes and jobs-to-be-done
Remote usability testing on prototypes or live products
Work with a UX research consultant to plan tasks, scripts, and success criteria
Analytics + behavior review (funnels, drop-offs, replays) to validate patterns
Personas, segments, and journey maps when they clarify decisions
Prioritized recommendations with impact vs effort scoring
Features
What we deliver
User Interviews
Structured 1:1 interviews to uncover motivations, barriers, mental models, and language users actually use.
Usability Testing
Watch real users attempt key tasks. We identify breakdowns, confusion points, and moments that kill conversion.
Analytics & Behavior Review
We combine qualitative findings with funnels, drop-offs, heatmaps, and replay evidence to confirm patterns.
Journey Mapping
Map the end-to-end experience (discover → evaluate → onboard → retain) to spot friction and opportunities.
Persona + Segmentation
Clear personas (or segments) based on goals and behaviors—not just demographics—so teams design for reality.
Accessibility & UX Audit
Practical WCAG checks + usability heuristics to improve inclusivity, clarity, and task success rate.
Process
How we work
Discovery
Requirements gathering and planning
Design
UI/UX design and prototyping
Development
Iterative sprints with demos
Launch
Deployment and support
Tech Stack
Technologies we use
Core
Tools
Services
Use Cases
Who this is for
Startup Validation
Validate your MVP direction, define the must-have flows, and avoid building features nobody needs.
Conversion & UX Improvement
Fix drop-offs in onboarding, checkout, pricing, or forms with evidence-backed UX changes.
Enterprise UX Audit
Audit complex products for usability, accessibility, and clarity—then deliver a prioritized fix plan.
Pre-Redesign Research
Research first so your redesign solves real problems (and doesn’t break what already works).
FAQ
Frequently asked questions
For qualitative usability tests, 5–8 users usually uncover the majority of critical issues. For surveys or statistically meaningful comparisons, we typically aim for 30+ participants (often more depending on the segment).
Interviews help you understand goals, motivations, and context. Usability testing shows where the UI fails in real tasks. We often use both for the clearest direction.
Yes. We can recruit from your user base, your target audience, or research platforms—and we screen participants so feedback matches your ICP.
A clean deliverable pack: key findings, evidence (quotes/clips), usability issues, prioritized recommendations, and a clear next-step plan your designers/devs can implement.
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Regional
Delivery considerations for your region
Compliance & Data (Canada)
For Canadian teams, we focus on practical privacy and security: least-privilege access, clear boundaries, and reviewable operational controls.
We can align implementation with SOC 2 / ISO-friendly practices (without claiming certification) and support documented data flows.
- SOC 2 / ISO-friendly patterns (no certification claims)
- Least-privilege access and secure session handling
- Retention/deletion and export flows where required
- PII-safe logging + access boundary documentation
- NDA and vendor onboarding docs on request
Timezone & Collaboration (North America)
We work with Canadian teams with North America overlap and meeting windows that fit your schedule.
Delivery stays predictable via weekly milestones, async updates, and clearly documented decisions.
- North America overlap and responsive communication
- Async-first updates with written scope decisions
- Weekly milestone demos and progress checkpoints
- Clear escalation path for blockers
- Tight change control with clear sign-offs
Engagement & Procurement (Canada)
We support procurement-friendly delivery: clear scope, change control, and billing cadence aligned to milestones when appropriate.
We can invoice in CAD for CAD-based engagements where required.
- CAD-based engagements and invoicing options
- Milestone-based billing and scope sign-offs
- Time-and-materials for evolving requirements
- Vendor onboarding pack on request
- Optional paid discovery to de-risk delivery
Security & Quality (North America)
We keep quality visible: clean PRs, reviewable changes, and test coverage that matches the risk of each feature.
Performance budgets and release discipline help maintain stability as the product scales.
- CI-friendly testing: unit + integration + smoke tests
- Performance budgets + bundle checks
- Structured release notes + rollback-safe deployments
- Security checklist for auth, roles, and data flows
- Observability hooks (logs + error tracking) ready for production
Want help with UX research?
Need a usability testing agency to validate a flow before you build? Share your product and we’ll propose a study plan.
Reply within 2 hours. No-pressure consultation.