Product & UI/UX

Product Design & Strategy

Clarity → design → execution. We help teams turn ideas into usable, lovable products with research, crisp UI/UX, and a strategy that engineers can actually ship. Perfect for MVPs, redesigns, and growth experiments. Discovery + UI polish focused on velocity and engineering alignment (North America overlap).

Timeline1-2 weeks
Starting at$400

Benefits

What you get

User research & usability testing

Wireframes → clickable prototypes

UI design + design systems

Figma-to-code handoff that devs love

Roadmap + feature prioritization

MVP scope, milestones & estimates

Features

What we deliver

UI/UX Design

Clean, modern interfaces built for conversion, clarity, and accessibility—across web and mobile.

Product Strategy

Define the right MVP, prioritize features, and create a realistic roadmap aligned with business goals.

Prototyping

Clickable Figma prototypes to validate flows, pitch stakeholders, and reduce development rework.

Design Systems

Reusable components, tokens, and guidelines so your product stays consistent as the team scales.

Research & Validation

User interviews, usability tests, heatmaps, and feedback loops to prove what actually works.

Design-to-Code Delivery

Developer-ready specs, responsive rules, states, and components—so implementation stays pixel-perfect.

Process

How we work

1
1-2 weeks

Discovery

Requirements gathering and planning

2
2-3 weeks

Design

UI/UX design and prototyping

3
6-12 weeks

Development

Iterative sprints with demos

4
1-2 weeks

Launch

Deployment and support

Tech Stack

Technologies we use

Core

FigmaFramerMazeHotjar

Tools

Tailwind CSSRadix UIStorybookChromatic

Services

LinearNotion

Use Cases

Who this is for

New Product & MVP

Go from idea → validated prototype → build plan with clear scope, milestones, and dev-ready handoff.

Product Redesign

Upgrade UI/UX, simplify flows, improve accessibility, and modernize visuals without breaking your product.

Design System Build

Create a scalable design system (tokens + components) that speeds up delivery and reduces UI bugs.

Conversion Optimization

Improve onboarding, pricing pages, forms, and funnels using data + experiments that move metrics.

FAQ

Frequently asked questions

Both. We can deliver design-only (Figma + specs) or design + development using Next.js, Flutter, and modern component systems.

We map user journeys, identify the core value moment, then cut everything else. You get a prioritized backlog with milestones and time/cost estimates.

Yes. We can follow your brand guidelines or refine them into a usable design system with consistent typography, color tokens, and components.

We provide dev-ready specs: responsive rules, states, components, spacing tokens, and handoff notes—plus review builds for pixel-perfect QA.

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Regional

Delivery considerations for your region

Compliance & Data (Canada)

For Canadian teams, we focus on practical privacy and security: least-privilege access, clear boundaries, and reviewable operational controls.

We can align implementation with SOC 2 / ISO-friendly practices (without claiming certification) and support documented data flows.

  • SOC 2 / ISO-friendly patterns (no certification claims)
  • Least-privilege access and secure session handling
  • Retention/deletion and export flows where required
  • PII-safe logging + access boundary documentation
  • NDA and vendor onboarding docs on request

Timezone & Collaboration (North America)

We work with Canadian teams with North America overlap and meeting windows that fit your schedule.

Delivery stays predictable via weekly milestones, async updates, and clearly documented decisions.

  • North America overlap and responsive communication
  • Async-first updates with written scope decisions
  • Weekly milestone demos and progress checkpoints
  • Clear escalation path for blockers
  • Tight change control with clear sign-offs

Engagement & Procurement (Canada)

We support procurement-friendly delivery: clear scope, change control, and billing cadence aligned to milestones when appropriate.

We can invoice in CAD for CAD-based engagements where required.

  • CAD-based engagements and invoicing options
  • Milestone-based billing and scope sign-offs
  • Time-and-materials for evolving requirements
  • Vendor onboarding pack on request
  • Optional paid discovery to de-risk delivery

Security & Quality (North America)

We keep quality visible: clean PRs, reviewable changes, and test coverage that matches the risk of each feature.

Performance budgets and release discipline help maintain stability as the product scales.

  • CI-friendly testing: unit + integration + smoke tests
  • Performance budgets + bundle checks
  • Structured release notes + rollback-safe deployments
  • Security checklist for auth, roles, and data flows
  • Observability hooks (logs + error tracking) ready for production
Ready to start?

Want help with product design?

Share your requirements for Canada delivery. CAD-based engagements.

Reply within 2 hours. No-pressure consultation.

    Product Design & Strategy (CA) | Softment