Softment

AI Use Case

Automate Sales Outreach with AI

Scale outbound without spam: governed personalization, enrichment, and CRM workflows with safe controls and clear metrics.

Start smallFixed-scope pilot
Delivery1–2 weeks typical
IncludesSource + handoff
Template-governed personalizationLead enrichment and scoringCRM updates and follow-up workflowsCompliance and safety checksReply routing and summaries

Problems

What’s slowing teams down

Common bottlenecks we see before AI workflows are implemented.

Generic outreach

Unpersonalized messages reduce response rates and brand trust.

Manual follow-ups

Sales teams spend hours on repetitive follow-ups and CRM work.

Tool fragmentation

CRM, enrichment, and sequences drift without automation.

No measurement loop

Without tracking, improvements are guesswork.

Delivery

What we deliver

Implementation-ready modules designed for reliability, safety, and real operations.

Template-first personalization

Personalize within strict templates and rules.

Enrichment + scoring

Score intent before triggering sequences.

CRM routing + follow-ups

Route replies and update records with clean summaries.

Safety + monitoring

Checks, logs, and metrics to keep outcomes measurable.

Deliverables

What you’ll get

Concrete outputs designed for predictable handoff and measurable improvements.

Personalization engine with templates and rules

Enrichment + scoring workflow (optional)

CRM integration (create/update, notes, tags)

Follow-up automation and routing

Monitoring and quality checks

Source code + operator handoff notes

Process

How we work

A pilot-first approach, with the quality and governance needed for production rollouts.

1
1–2 days

Define

Templates, ICP, and constraints.

2
3–7 days

Integrate

CRM + triggers + workflows.

3
2–4 days

Guard

Checks and optional review queue.

4
1–2 days

Launch

Metrics and iteration plan.

Stack

Suggested implementation stack

A practical stack we can adapt to your constraints and existing systems.

OpenAI / ClaudeCRM APIsWebhooks + automationQueues + retriesTracing + metrics

Automations

Example automations

A few workflows that usually deliver ROI quickly.

Account research summary → outreach draft

Lead enrichment and scoring before sequences

Reply triage and routing with summaries

CRM note updates and follow-up scheduling

Standard

AI delivery standard

Quality and safety practices we ship with AI builds so the system stays measurable, maintainable, and production-ready.

Logging + tracing

Conversation and tool traces with request IDs, error visibility, and debug-friendly runbooks.

Guardrails + safety

Tool allowlists, PII-safe patterns, refusal behavior, and escalation routes for edge cases.

Evals + regression tests

Golden queries, scorecards, and regression checks so quality improves over time instead of drifting.

Cost + latency controls

Caching, prompt discipline, retrieval tuning, and routing so your app stays fast and predictable at scale.

Documentation + handoff

Architecture notes, environment setup, and next-step roadmap so your team can iterate safely after launch.

Security-first integration

Secrets isolation, role-based access, audit-friendly actions, and minimal data retention by design.

Pricing

Typical pricing ranges

We confirm scope before starting. These ranges help you plan a pilot versus a full rollout.

Pilot workflow: $900–$3,500

CRM + enrichment rollout: $2,500–$8,500

Timelines

Delivery timelines

Common timelines for pilots and production hardening, depending on integrations and governance.

Pilot: 1–2 weeks

Expanded rollout: 2–4 weeks

Risks

Risks & mitigation

The failure modes we design for so reliability and trust stay high.

Spammy messaging

We enforce templates, compliance checks, and optional human review for sensitive or low-confidence cases.

Bad enrichment data

We validate sources and apply thresholds before triggering outreach.

AI Case Examples

Micro case studies (anonymous)

A few safe examples of outcomes we build for real operations—no client names, just results.

Secure Mobile Solution in Australian Defence Ecosystem

Problem: Secure data workflows were required in a regulated environment with strict access controls.

Solution: Hardened architecture with strict auth, encrypted storage, and audit-friendly engineering patterns.

Outcome: Deployed securely within a regulated ecosystem with clear handoff and operational guidance.

AI Knowledge Base Across 2,000+ Pages

Problem: Teams needed fast answers across long PDFs, but search was slow and results were inconsistent.

Solution: RAG with hybrid retrieval and reranking, plus grounded answers and safer fallback behavior.

Outcome: Reliable answers with <10s response times and measurable improvements on real queries.

Ops Automation with AI + n8n

Problem: Manual approvals and CRM syncing created delays and data inconsistencies across tools.

Solution: Event-driven automation with validation gates and AI-assisted classification where it improved routing.

Outcome: Reduced manual workload significantly with more reliable workflows and operator visibility.

Compare

Decision guides

Quick comparisons to help you choose the right approach before building.

FAQ

Frequently asked questions

Will this spam prospects?

No. We enforce template governance and safety checks, and can add human review for sensitive cases.

Can you integrate our CRM?

Yes. We integrate via API/webhooks and confirm permissions during kickoff.

Can it research accounts automatically?

Yes, within approved sources and constraints. We keep it template-driven and measurable.

How do you measure success?

We track reply rate, meeting rate, workflow reliability, and compliance metrics.

Can we start with one segment?

Yes. A pilot typically targets one segment and one workflow before expanding.

Do we own templates and code?

Yes. Source code and the template set are delivered at handoff.

Ready to start?

Want an AI pilot for your workflow?

Start with a fixed-scope gig or request a tailored implementation plan for your systems.