Softment

Solutions

Real Estate Platforms

Real estate platform development for US teams with listing, lead, and agent workflows built for conversion.

Timeline6-10 weeks
Starting at$1.8k

Who It's For

Perfect for

Real estate startups launching listing platforms

Brokerages digitizing lead and pipeline workflows

Property management teams streamlining operations

Portals needing role-based agent/admin access

Teams improving lead-to-visit conversion

Use Cases

Built for these scenarios

Property listing and search platforms
Broker and agent lead management systems
Rental onboarding and tenant workflows
Buyer-seller inquiry and communication modules
Site visit scheduling and follow-up pipelines
Project launch and inventory availability dashboards
Real estate CRM and campaign tracking
Admin tools for listings and approvals

Deliverables

Everything you receive

Real estate platform architecture for listings and lead flow
Advanced property filters, maps, and discovery UX
Lead capture and assignment workflows
Agent/broker dashboard with pipeline visibility
Visit scheduling and status tracking modules
Admin panel for listing approvals and moderation
Analytics dashboards for conversion and performance
Integration hooks for CRM and marketing systems
Documentation and handoff for internal teams
Post-launch optimization recommendations

Timeline

Typical timeline

1
1-2 weeks

Discovery

Define listing model, lead lifecycle, and conversion-critical workflows.

2
6-10 weeks

Build

Implement listing, lead, scheduling, and admin operations modules.

3
1-2 weeks

Launch & Stabilize

Launch, monitor inquiry funnels, and optimize conversion bottlenecks.

Metrics

Success metrics

Improved lead capture to visit conversion

Faster response times for inquiries

Better listing quality and operational control

Higher agent productivity with workflow dashboards

Scalable platform for new geographies or projects

Considerations

Risks & assumptions

Listing data quality can impact discovery relevance

Complex role/territory logic may expand scope

External CRM integrations may add dependencies

High-volume media assets need optimized delivery strategy

FAQ

Frequently asked questions

Yes. We can build listing/search platforms with map views, lead capture, and inquiry workflows.

Yes. We build agent, broker, and admin workflows with permissioned access and reporting.

Yes. Visit scheduling and follow-up pipelines can be integrated into the platform.

Yes. We can integrate with CRM systems and marketing stacks via APIs/webhooks.

Yes. We can model separate or unified journeys for rental and sales scenarios.

Yes. We typically launch high-impact listing and lead modules first, then expand.

Regional

Delivery considerations for your region

Compliance & Data (US)

For US teams, we build with auditability in mind: clear access boundaries, least-privilege roles, and reviewable operational controls.

We can align delivery with SOC 2 / ISO-friendly practices (without claiming certification): evidence-ready logs, secure-by-default config, and clear ownership.

  • SOC 2 / ISO-friendly implementation patterns (no certification claims)
  • Least-privilege access and permission boundaries
  • Security review checklists for auth, payments, and data flows
  • PII-safe logging + incident response playbooks (on request)
  • Retention and deletion flows where required
  • NDA + vendor onboarding docs on request

Timezone & Collaboration (Americas)

We support teams across the Americas with meeting windows that work for EST/CST/MST/PST.

We keep delivery predictable with weekly milestones, concise async updates, and written decisions to reduce calendar load.

  • Americas overlap with EST/PST-friendly windows
  • Async-first updates with written decisions
  • Weekly milestone demos + change control
  • Fast turnaround on blockers and clarifications
  • Clear owner per workstream and escalation path

Engagement & Procurement (US)

US-friendly engagement structure: clear SOWs, milestone billing, and invoice cadence that fits typical procurement workflows.

If you need vendor onboarding artefacts, we can provide security posture summaries and delivery process documentation.

  • USD invoicing and milestone-based payment schedules
  • SOW + scope lock options for fixed-scope work
  • Time-and-materials for evolving requirements
  • Procurement-ready documentation on request
  • Optional paid discovery to de-risk delivery

Security & Quality (US)

We ship with a security-first checklist and performance budgets—so releases stay stable under real traffic.

Expect clean PRs, reviewable changes, and production-ready testing from day one.

  • Threat-aware checks for auth, roles, and sensitive data flows
  • CI-friendly testing: unit + integration + critical path smoke tests
  • Performance budgets (Core Web Vitals-minded) and bundle checks
  • Structured logging + error tracking hooks (Sentry-ready)
  • Rollback-safe releases and clear release notes
Ready to start?

Want to scope this properly?

Need a real estate platform roadmap? Share market and workflow details for a scoped delivery plan. USD-based engagements.

Reply within 2 hours. No-pressure consultation.