Softment

Product Design

UX Research & User Testing

Stop guessing. We run structured interviews and usability tests, then translate the signal into a clear action plan. As a UX research consulting company, we deliver findings with evidence and prioritized recommendations.

Timeline1-2 weeks
Starting at$400

Benefits

What you get

User interviews + synthesis into themes and jobs-to-be-done

Remote usability testing on prototypes or live products

Work with a UX research consultant to plan tasks, scripts, and success criteria

Analytics + behavior review (funnels, drop-offs, replays) to validate patterns

Personas, segments, and journey maps when they clarify decisions

Prioritized recommendations with impact vs effort scoring

Features

What we deliver

User Interviews

Structured 1:1 interviews to uncover motivations, barriers, mental models, and language users actually use.

Usability Testing

Watch real users attempt key tasks. We identify breakdowns, confusion points, and moments that kill conversion.

Analytics & Behavior Review

We combine qualitative findings with funnels, drop-offs, heatmaps, and replay evidence to confirm patterns.

Journey Mapping

Map the end-to-end experience (discover → evaluate → onboard → retain) to spot friction and opportunities.

Persona + Segmentation

Clear personas (or segments) based on goals and behaviors—not just demographics—so teams design for reality.

Accessibility & UX Audit

Practical WCAG checks + usability heuristics to improve inclusivity, clarity, and task success rate.

Process

How we work

1
1-2 weeks

Discovery

Requirements gathering and planning

2
2-3 weeks

Design

UI/UX design and prototyping

3
6-12 weeks

Development

Iterative sprints with demos

4
1-2 weeks

Launch

Deployment and support

Tech Stack

Technologies we use

Core

UserTestingMazeHotjarMixpanel

Tools

Google AnalyticsFigmaMiroDovetail

Services

NotionZoom

Use Cases

Who this is for

Startup Validation

Validate your MVP direction, define the must-have flows, and avoid building features nobody needs.

Conversion & UX Improvement

Fix drop-offs in onboarding, checkout, pricing, or forms with evidence-backed UX changes.

Enterprise UX Audit

Audit complex products for usability, accessibility, and clarity—then deliver a prioritized fix plan.

Pre-Redesign Research

Research first so your redesign solves real problems (and doesn’t break what already works).

FAQ

Frequently asked questions

For qualitative usability tests, 5–8 users usually uncover the majority of critical issues. For surveys or statistically meaningful comparisons, we typically aim for 30+ participants (often more depending on the segment).

Interviews help you understand goals, motivations, and context. Usability testing shows where the UI fails in real tasks. We often use both for the clearest direction.

Yes. We can recruit from your user base, your target audience, or research platforms—and we screen participants so feedback matches your ICP.

A clean deliverable pack: key findings, evidence (quotes/clips), usability issues, prioritized recommendations, and a clear next-step plan your designers/devs can implement.

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Regional

Delivery considerations for your region

Compliance & Data (US)

For US teams, we build with auditability in mind: clear access boundaries, least-privilege roles, and reviewable operational controls.

We can align delivery with SOC 2 / ISO-friendly practices (without claiming certification): evidence-ready logs, secure-by-default config, and clear ownership.

  • SOC 2 / ISO-friendly implementation patterns (no certification claims)
  • Least-privilege access and permission boundaries
  • Security review checklists for auth, payments, and data flows
  • PII-safe logging + incident response playbooks (on request)
  • Retention and deletion flows where required
  • NDA + vendor onboarding docs on request

Timezone & Collaboration (Americas)

We support teams across the Americas with meeting windows that work for EST/CST/MST/PST.

We keep delivery predictable with weekly milestones, concise async updates, and written decisions to reduce calendar load.

  • Americas overlap with EST/PST-friendly windows
  • Async-first updates with written decisions
  • Weekly milestone demos + change control
  • Fast turnaround on blockers and clarifications
  • Clear owner per workstream and escalation path

Engagement & Procurement (US)

US-friendly engagement structure: clear SOWs, milestone billing, and invoice cadence that fits typical procurement workflows.

If you need vendor onboarding artefacts, we can provide security posture summaries and delivery process documentation.

  • USD invoicing and milestone-based payment schedules
  • SOW + scope lock options for fixed-scope work
  • Time-and-materials for evolving requirements
  • Procurement-ready documentation on request
  • Optional paid discovery to de-risk delivery

Security & Quality (US)

We ship with a security-first checklist and performance budgets—so releases stay stable under real traffic.

Expect clean PRs, reviewable changes, and production-ready testing from day one.

  • Threat-aware checks for auth, roles, and sensitive data flows
  • CI-friendly testing: unit + integration + critical path smoke tests
  • Performance budgets (Core Web Vitals-minded) and bundle checks
  • Structured logging + error tracking hooks (Sentry-ready)
  • Rollback-safe releases and clear release notes
Ready to start?

Want help with UX research?

Need a usability testing agency to validate a flow before you build? Share your product and we’ll propose a study plan.

Reply within 2 hours. No-pressure consultation.