Product Design
UX Research & User Testing
Stop guessing. We run structured user research and usability testing to uncover friction, validate solutions, and turn insights into clear product decisions. You’ll get evidence-backed recommendations your team can ship.
Benefits
What you get
User interviews (JTBD-style) + note-taking + synthesis
Moderated/unmoderated usability testing (prototype or live product)
Funnel + event analytics review (GA, Mixpanel, Amplitude)
Heatmaps + session replay review (Hotjar) with key clips
Journey maps, personas, and problem statements
Prioritized recommendations with impact vs effort scoring
Features
What we deliver
User Interviews
Structured 1:1 interviews to uncover motivations, barriers, mental models, and language users actually use.
Usability Testing
Watch real users attempt key tasks. We identify breakdowns, confusion points, and moments that kill conversion.
Analytics & Behavior Review
We combine qualitative findings with funnels, drop-offs, heatmaps, and replay evidence to confirm patterns.
Journey Mapping
Map the end-to-end experience (discover → evaluate → onboard → retain) to spot friction and opportunities.
Persona + Segmentation
Clear personas (or segments) based on goals and behaviors—not just demographics—so teams design for reality.
Accessibility & UX Audit
Practical WCAG checks + usability heuristics to improve inclusivity, clarity, and task success rate.
Process
How we work
Discovery
Requirements gathering and planning
Design
UI/UX design and prototyping
Development
Iterative sprints with demos
Launch
Deployment and support
Tech Stack
Technologies we use
Core
Tools
Services
Use Cases
Who this is for
Startup Validation
Validate your MVP direction, define the must-have flows, and avoid building features nobody needs.
Conversion & UX Improvement
Fix drop-offs in onboarding, checkout, pricing, or forms with evidence-backed UX changes.
Enterprise UX Audit
Audit complex products for usability, accessibility, and clarity—then deliver a prioritized fix plan.
Pre-Redesign Research
Research first so your redesign solves real problems (and doesn’t break what already works).
FAQ
Frequently asked questions
For qualitative usability tests, 5–8 users usually uncover the majority of critical issues. For surveys or statistically meaningful comparisons, we typically aim for 30+ participants (often more depending on the segment).
Interviews help you understand goals, motivations, and context. Usability testing shows where the UI fails in real tasks. We often use both for the clearest direction.
Yes. We can recruit from your user base, your target audience, or research platforms—and we screen participants so feedback matches your ICP.
A clean deliverable pack: key findings, evidence (quotes/clips), usability issues, prioritized recommendations, and a clear next-step plan your designers/devs can implement.
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