Softment

Solutions

Real Estate Platforms

Real estate platform development for Canadian teams with listing, lead, and agent workflows built for conversion.

Timeline6-10 weeks
Starting at$1.8k

Who It's For

Perfect for

Real estate startups launching listing platforms

Brokerages digitizing lead and pipeline workflows

Property management teams streamlining operations

Portals needing role-based agent/admin access

Teams improving lead-to-visit conversion

Use Cases

Built for these scenarios

Property listing and search platforms
Broker and agent lead management systems
Rental onboarding and tenant workflows
Buyer-seller inquiry and communication modules
Site visit scheduling and follow-up pipelines
Project launch and inventory availability dashboards
Real estate CRM and campaign tracking
Admin tools for listings and approvals

Deliverables

Everything you receive

Real estate platform architecture for listings and lead flow
Advanced property filters, maps, and discovery UX
Lead capture and assignment workflows
Agent/broker dashboard with pipeline visibility
Visit scheduling and status tracking modules
Admin panel for listing approvals and moderation
Analytics dashboards for conversion and performance
Integration hooks for CRM and marketing systems
Documentation and handoff for internal teams
Post-launch optimization recommendations

Timeline

Typical timeline

1
1-2 weeks

Discovery

Define listing model, lead lifecycle, and conversion-critical workflows.

2
6-10 weeks

Build

Implement listing, lead, scheduling, and admin operations modules.

3
1-2 weeks

Launch & Stabilize

Launch, monitor inquiry funnels, and optimize conversion bottlenecks.

Metrics

Success metrics

Improved lead capture to visit conversion

Faster response times for inquiries

Better listing quality and operational control

Higher agent productivity with workflow dashboards

Scalable platform for new geographies or projects

Considerations

Risks & assumptions

Listing data quality can impact discovery relevance

Complex role/territory logic may expand scope

External CRM integrations may add dependencies

High-volume media assets need optimized delivery strategy

FAQ

Frequently asked questions

Yes. We can build listing/search platforms with map views, lead capture, and inquiry workflows.

Yes. We build agent, broker, and admin workflows with permissioned access and reporting.

Yes. Visit scheduling and follow-up pipelines can be integrated into the platform.

Yes. We can integrate with CRM systems and marketing stacks via APIs/webhooks.

Yes. We can model separate or unified journeys for rental and sales scenarios.

Yes. We typically launch high-impact listing and lead modules first, then expand.

Regional

Delivery considerations for your region

Compliance & Data (Canada)

For Canadian teams, we focus on practical privacy and security: least-privilege access, clear boundaries, and reviewable operational controls.

We can align implementation with SOC 2 / ISO-friendly practices (without claiming certification) and support documented data flows.

  • SOC 2 / ISO-friendly patterns (no certification claims)
  • Least-privilege access and secure session handling
  • Retention/deletion and export flows where required
  • PII-safe logging + access boundary documentation
  • NDA and vendor onboarding docs on request

Timezone & Collaboration (North America)

We work with Canadian teams with North America overlap and meeting windows that fit your schedule.

Delivery stays predictable via weekly milestones, async updates, and clearly documented decisions.

  • North America overlap and responsive communication
  • Async-first updates with written scope decisions
  • Weekly milestone demos and progress checkpoints
  • Clear escalation path for blockers
  • Tight change control with clear sign-offs

Engagement & Procurement (Canada)

We support procurement-friendly delivery: clear scope, change control, and billing cadence aligned to milestones when appropriate.

We can invoice in CAD for CAD-based engagements where required.

  • CAD-based engagements and invoicing options
  • Milestone-based billing and scope sign-offs
  • Time-and-materials for evolving requirements
  • Vendor onboarding pack on request
  • Optional paid discovery to de-risk delivery

Security & Quality (North America)

We keep quality visible: clean PRs, reviewable changes, and test coverage that matches the risk of each feature.

Performance budgets and release discipline help maintain stability as the product scales.

  • CI-friendly testing: unit + integration + smoke tests
  • Performance budgets + bundle checks
  • Structured release notes + rollback-safe deployments
  • Security checklist for auth, roles, and data flows
  • Observability hooks (logs + error tracking) ready for production
Ready to start?

Want to scope this properly?

Need a real estate platform roadmap? Share market and workflow details for a scoped delivery plan. CAD-based engagements.

Reply within 2 hours. No-pressure consultation.